Regardless of the difference between declination and softening (keep in mind it’s difficult to show when people stop using a platform as most don’t delete their account), the mass advertising campaign of theirs definitely worked incredibly well

Also, I feel like it’s something people probably don’t wanna talk about, but a lot of Reddit’s appeal is in NSFW content - so a NSFW instance would also likely increase users.

I feel like I good advertising campaign could do wonders. Reddit’s userbase was beginning to decline around a year ago (if I’m remembering correctly) and so they had this massive marketing campaign with a focus on how there’s a community for everything and, then, they had a massive increase in users.